EXPERIENCE & RESULTS
RMS was built on a foundation of real-world experience, across healthcare organizations, government-funded programs, and high-visibility public initiatives. The work below reflects the strategic thinking and measurable results Pam brings to every engagement.
Citywide Public Initiative
Communications Strategy & Stakeholder Engagement
Led organization-wide communications for a high-profile citywide public initiative, managing brand voice and messaging across press, digital, and public-facing channels. Served as the primary communications liaison to community leaders, corporate sponsors, and elected officials across a stakeholder list of 4,500 and growing. Launched a newsletter and email campaign strategy that drove 35% engagement growth and readership within 6 months.
Healthcare & Senior Living Communications
Healthcare Communications & Community Engagement
Managed multi-channel communications for a regulated senior living and healthcare organization, strengthening visibility across resident, family, donor, and community audiences. Achieved a 60% increase in readership within 12 months, grew social media engagement by 27%, and drove a 38% increase in email sign-ups within 8 months through strategic content and campaign management.
Marketing & Internal Communications
Digital & Employee Engagement
Supported strategic marketing initiatives focused on internal communications and external brand visibility. Grew social media engagement by 22% in 10 months through targeted content highlighting services, staff, and industry trends. Increased employee engagement through internal newsletters by 22% within 4-6 months.